What we do

User search behaviour is changing. 20 million searches happen every day across Google and the wider web, with 5 million of those never reach a traditional search result. Google's own AI Overview generate answers for all of these searches on Google alone, with the healthcare industry seeing AI-generated results in nearly half of all searches.

ChatGPT handles roughly 87.4% percent of all AI queries in the world, making it the single most important platform to rank for right now. This is not a replacement for SEO. It is where SEO is heading. We call it AEO, Answer Engine Optimisation, and it is one of the newest and most misunderstood services in digital marketing.

Why this matters now

People are not just Googling anymore. They are asking AI for recommendations and trusting the answers they get back. In healthcare, AI tools are recommending specific clinics and practitioners. In real estate, LLMs are surfacing properties directly inside the chat so users never need to visit a listings website. In ecommerce, products are now being purchased directly through ChatGPT, bypassing ads and social media entirely.

If your business is not being cited by AI tools, you are invisible to a growing portion of your market. That share is increasing every month.

And it is about to get more competitive. In early 2026, OpenAI announced that paid advertising inside ChatGPT is coming. It is currently in early beta, but when it opens up fully, the businesses with the strongest AEO foundation will have a significant head start. The ones without it will be starting from scratch.

Who this is for

This service is not available to every business. It requires a strong existing SEO foundation. Before we take on an AEO project, we run a full benchmark to confirm that your online visibility is at the level needed to make this work. If it is not there yet, we will tell you what needs to happen first. If your SEO is already solid and you want to get ahead of a shift that most businesses have not yet noticed, this is the next step.

Common challenges we solve

• Businesses with strong websites that simply do not appear when AI tools are asked relevant questions

• No understanding of which AI platforms matter most for their specific industry

• No way to measure whether AI visibility is improving over time

• Missing the trust signals that AI engines look for, such as backlinks, third party mentions, and consistent content presence

What to expect

Different AI engines rank businesses using different criteria. ChatGPT weighs your reputation across external domains, backlinks, and social media presence. Google's AI Overview favours consistent blog content, video, and press coverage. There is significant overlap, but the details matter, and getting them right requires knowing what each platform is actually looking for.

We start with benchmarking, the same way we do with every project. We assess where you currently stand, identify the gaps, and build a plan around the criteria that matter most for your market. We use our own in-house tools to track your AI visibility over time, because standard analytics do not capture this yet. Everything is transparent, clearly reported, and explained without jargon.

Why this is different

AEO is still early. Most agencies are not offering it yet, and the ones that are rarely have a reliable way to measure it. We have built our own tracking process and developed a set of internal methods through our network that give us a clearer picture of what is actually moving the needle. This is a new frontier, and we have done the groundwork so you do not have to figure it out yourself.

Once this is in place alongside strong SEO, your business becomes one of the answers AI gives when someone asks for exactly what you do.